IAA Mobility 2025 Insights: OTC Engineering on SDV, ADAS and Connected Vehicles
IAA Mobility 2025 once again positioned Munich as a key meeting point for the global mobility and automotive ecosystem. The event highlighted the acceleration of the transition towards electrification and the growing disruption from China, not only as a market but also as a technology leader.
The concept of the Software-Defined Vehicle (SDV) was also one of the highlights. However, it became clear that each supplier interprets SDV differently – from functional integration of powertrain components, to centralized ADAS architectures, to infotainment players emphasizing customer-centric experiences.
ADAS was another central topic, with LiDAR, radar and new glass solutions showcased to support advanced features. Infotainment and immersive in-cabin experiences also gained visibility, underlining their importance in shaping the future customer journey. Finally, the event revealed a wide diversity of mobility formats, from passenger vehicles to micromobility, showing that the future ecosystem will be broad, connected, and data-driven.
Key Trends Observed
A recurring theme throughout the event was the contrast in how different regions approach mobility innovation. Europe’s path emphasizes collaboration and standardization as essential levers to remain competitive, while also ensuring sustainability and safety.
The SDV was omnipresent, with multiple interpretations and architectures on display, clear evidence that the industry is still defining how SDVs will materialize in practice.
The advancement of ADAS and automated mobility systems placed safety and autonomy at the center of tomorrow’s vehicles. Meanwhile, infotainment and digital interfaces continue to expand their role as differentiators in user experience.
Finally, the event showcased the diversity of mobility formats, from passenger vehicles to micromobility, underlining that the future ecosystem will be broad, connected, and data-driven.
OTC’s Perspective
For OTC Engineering, these conversations reinforced a key message: Europe must accelerate technological development through stronger cooperation across the ecosystem.
Our expertise in Device-to-Cloud connectivity, from extracting subsystem data to creating business value through secure cloud integration, complemented with deep know-how in cybersecurity, functional safety, and embedded & cloud software, enables us to address precisely these challenges. We connect subsystems securely from ECU to cloud, extract and integrate vehicle data in real time, and enable predictive maintenance, secure OTA updates, and new digital services.
The future of mobility will be digitalized, connected, safe, secure, and customer-centric. Data-driven solutions will play a crucial role in ensuring competitiveness and driving technological evolution.
At OTC Engineering, we are committed to expanding our collaborations with mobility players, building synergies, and accelerating this transformation to help shape a more innovative, sustainable, and competitive ecosystem.
We look forward to continuing these conversations with OEMs, Tier1s and innovators shaping the future of mobility.
#IAAMobility2025 #MobilityInnovation #OTCEngineering #DeviceToCloud #SDV